Whether you are opening a fast-casual or formal white-glove dining concept, it is important to understand your customers’ demands and how to exceed them. Below are a few tips and tricks related to the restaurant industry.
· Start with the Big Three – The chef, location, and overall concept are crucial to the success of a restaurant. A creative chef will make sure the restaurant has a delicious menu from appetizers to dessert. A location in a highly populated area will ensure that the restaurant has foot traffic to attract new diners. Finally, a unique overall concept, like a traditional Japanese restaurant with sushi and hibachi, will create a memorable dining experience.
· Quality Customer Service – The restaurant industry relies heavily on positive word-of-mouth marketing, which is largely based on the customer service experience. Management should implement a rigorous training program to ensure quality control in both the kitchen and dining area.
· Market Properly – It is important to determine the customer’s needs, such as price or cuisine, to ensure that you are positioning your restaurant properly within the market. For example, a restaurant marketing itself as a fast casual Mexican dining may disappoint customers with long wait times and high menu prices.