There are a lot of “what ifs” when it comes to opening your own business. Whether it’s correctly pricing your service, the threat of competition, or ensuring adequate demand within the market, there are a lot of unknowns. Thankfully, many of these questions can be answered through research and a comprehensive business plan.

Getting “cold feet” is normal for many first-time entrepreneurs because it means taking a risk. Starting your own business often means leaving your day job and becoming your own boss, which is why having a clear vision of your idea is so important. I can’t tell you how many times I’ve talked with clients who say, “I have this idea, but I can’t figure out how to put explain it on paper.” Luckily that’s where we come in. Our expertise lies in our ability to listen to our client’s concepts and combine that information with research designed to support the overall concept.

Babe Ruth said it best: “Never let the fear of striking out keep you from playing the game.” The same applies in business. Take the risk, become your own boss, and make your dream a reality.