3 Key Observations from Pre-SXSW Startup Crawl
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It was a great experience for our team to take part in Pre-SXSW Startup Crawl on Thursday night at Capital Factory down in Austin. As a team, here are some…
3 Reasons Entrepreneurs Should Value Their Time Over Everything Else
If you’re a true entrepreneur, you know that your time is more valuable than anything else. There are only 24 hours in a day, and whether you are a startup…
3 Reasons Why Getting Started is the Hardest but Most Important Step in Your Startup
So you have a great idea? You’re like many of us in this world, and you may even have several good ideas. The reality is that most people don’t act…
Know Your Resources
As an entrepreneur seeking to launch a new business venture, it is important to understand what resources are available to enhance the potential for success. The easiest place to start…
Client Success: 4 the Love of Dance – Frisco, TX
Kristen Shepherd came to Optimus needing a business plan for her startup dance studio. Having gone through her personal cash reserves, she needed capital to keep her business that was…
2015: In Review
2015 was a busy year for Optimus. We wrote more than 100 business plans for new clients, attended numerous networking events, and learned valuable information from industry leaders. Many of…
The State of Entrepreneurship 2015 Recap
This past Wednesday, the biggest night of the year in entrepreneurship in Dallas went down at the Hilton Anatole. No ties were allowed (everyone seemed to get the memo) and…
Why Following Through is the Most Important Thing You Can Do When Starting a Business
So you have a great idea for a new business or product? Maybe you have an invention. So now what? Well, unfortunately, if you’re like most people, you’ll do nothing. …
Top 4 Investor Options Available to Startup and Expanding Businesses
In our field, almost every client we work with is seeking some type of capital, either to expand their existing business or for an initial seed funding round. Here is…
5 Questions to Determine If You Are a Fake or Real Entrepreneur
Fake entrepreneurs are out there; we likely see them on a daily basis trying to impress you with something they did, exaggerating their real accomplishments. You may have even done…