It’s OK to be Nervous
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There are a lot of “what ifs” when it comes to opening your own business. Whether it’s correctly pricing your service, the threat of competition, or ensuring adequate demand within…
Starting New Business Without Spousal Support
We speak with entrepreneurs all day long. We work directly with our clients that are on their way to starting their dream business. And we speak with potential clients who…
Help with Financial Projections
Whether you are seeking funding through a bank loan or investor, financial projections will be crucial in showcasing your company’s potential for success. When discussing your financial projections, we will…
What are you looking for with your business plan?
It’s a question we ask prospective clients nearly every time we get on the phone with them. What do you want? What are you trying to accomplish? Who is the…
Tips and Tricks for Non-profit Organizations
Opening a non-profit organization poses a unique set of challenges that differ significantly from for-profit businesses. Below are a few tips and tricks related to non-profit organizations that can increase…
3 Tips and Tricks for Salons
When opening a salon, it is imperative to understand not only your customer, but also what will get them to return. Equally as important is knowing how to approach and…
Why Your Executive Summary Should be 1 Page
It’s been a golden rule for decades that the Executive Summary of your business plan should never be more than two pages. Recently, 1 page has become much more common. …
You Don’t Waste Money, So Why Are You Wasting Your Time?
As an entrepreneur, it’s important to be careful with our money to ensure we are spending money wisely. Obviously, there are a number of things as entrepreneurs that we must…
2016 Year in Review
In 2016 alone, Optimus wrote more than 150 business plans for new clients, attended numerous networking events, and learned valuable information from industry leaders. Like in previous years, in 2016,…
5 Questions to Ask Yourself Prior to Starting Your New Business
It’s critical to ask yourself several questions prior to starting your new business. You must understand the basics of what you are doing and how you are going to do…