2015: In Review
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2015 was a busy year for Optimus. We wrote more than 100 business plans for new clients, attended numerous networking events, and learned valuable information from industry leaders. Many of…
The State of Entrepreneurship 2015 Recap
This past Wednesday, the biggest night of the year in entrepreneurship in Dallas went down at the Hilton Anatole. No ties were allowed (everyone seemed to get the memo) and…
Why Following Through is the Most Important Thing You Can Do When Starting a Business
So you have a great idea for a new business or product? Maybe you have an invention. So now what? Well, unfortunately, if you’re like most people, you’ll do nothing. …
Top 4 Investor Options Available to Startup and Expanding Businesses
In our field, almost every client we work with is seeking some type of capital, either to expand their existing business or for an initial seed funding round. Here is…
5 Questions to Determine If You Are a Fake or Real Entrepreneur
Fake entrepreneurs are out there; we likely see them on a daily basis trying to impress you with something they did, exaggerating their real accomplishments. You may have even done…
SBA Deaf Services
The Small Business Administration has recently launched an initiative that greatly expands access to its services to entrepreneurs who are deaf or hard of hearing. In order to help these…
Top 5 Traits of Successful Entrepreneurs
Successful entrepreneurs come from all walks of life. We all have different backgrounds, family situations, income levels, and passions. In my experience, certain traits are more prolific in those that…
What Drives You?
One of the questions I like to ask entrepreneurs when we first start working together is simple: What drives you? Most business owners come back to me quickly, and the…
Successful Affiliate Promotions
If you are an entrepreneur or small business owner with a digital presence, such as a website, blog, or inbox magazine, affiliate promotions can be an excellent way to establish…
Know Your Numbers
Business owners and managers often become short-sighted and focus too heavily on daily and weekly key metrics. While these are crucial to success, longer-range metrics also need to be consistently…