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There are a lot of “what ifs” when it comes to opening your own business. Whether it’s correctly pricing your service, the threat of competition,
Whether you are seeking funding through a bank loan or investor, financial projections will be crucial in showcasing your company’s potential for success. When discussing
It’s a question we ask prospective clients nearly every time we get on the phone with them. What do you want? What are you trying
Opening a non-profit organization poses a unique set of challenges that differ significantly from for-profit businesses. Below are a few tips and tricks related to
When opening a salon, it is imperative to understand not only your customer, but also what will get them to return. Equally as important is
It’s been a golden rule for decades that the Executive Summary of your business plan should never be more than two pages. Recently, 1 page
As an entrepreneur, it’s important to be careful with our money to ensure we are spending money wisely. Obviously, there are a number of things
In 2016 alone, Optimus wrote more than 150 business plans for new clients, attended numerous networking events, and learned valuable information from industry leaders. Like
It’s critical to ask yourself several questions prior to starting your new business. You must understand the basics of what you are doing and how
These days, there is a mobile application for just about everything. Whether it’s browsing through the latest book reviews or requesting a ride to the
